Nike Snowboarding: Feed Me – A Greasebus Tour
From what started initially as a question, “Is this possible?” turned into a two week tour from Reno, NV to Portland, OR powered by a bus fueled by used vegetable oil.
How can we make this concept of sustainable travel entertaining?
What came to fruition was a story where athletes were required to eat their way through 500 miles of highway by consuming tater tots, corn dogs and doughnuts to create enough grease by-product to get us to Portland.
Between the driver, a team manager, the athletes, filmers, photographers, a production manager, and my self – collectively, there were 15 of us.
I’ll save the editorial writing for the substantial coverage in Snowboarder, but none the less.. I wuz there.